Marketing strategies have grown in a new way due to digitalization, and they have evolved remarkably over the years. The ancient practices have received a complete makeover, and the new practices involved the use of the internet and social media. Trade shows are also an ancient marketing strategy. However, it is evolving significantly each day.
We can observe new approaches to how such events are being conducted nowadays. A lot of emphasis is given to the trade show booth during trade show preparation. Exhibitors prefer the custom trade show exhibit design for their shows to gather more traffic. Talented and presentable staff are appointed to convert the maximum number of visitors into customers.
If we talk about effective trade show marketing, there may be many tips on how to conduct a trade show. In this blog, we will discuss some effective trade show marketing tips.
Promote Through the Digital Media
One of the most promising tips for conducting an efficient trade show is to promote your brand presence there through websites, email campaigns, and social media platforms. The internet has become an integral part of our lives. It has become the food for our brains, and we cannot imagine life without it. Many manual tasks have been completely transformed. They are being done via the internet and social media. It is as important as choosing the best booth design company for your show.
Let people know that you will be participating and inform them about your agenda. People like to take more interest in something when they know about it beforehand. With this strategy, you can expect a more relevant crowd at your booth rather than the people walking down randomly exploring the booths. It is one of the most viable strategies to gather the relevant crowd to your booth.
Use Beacons at Your Booths
Beacons are small wireless transmitters that radiate radio signals with specific information to nearby Bluetooth devices. They are one of the latest modern techniques to grab the attention of the crowd. Information like promotional offers, discount coupons, etc. are set into the Beacons and can be successfully conveyed to nearby smart devices. They can even find usage for navigation to the desired exhibition stand by programming the location information in it.
Such use of modern technology at trade shows makes marketing goals achievable and easier. Each beacon transmits a unique ID number to a smart device that enables it to differentiate its belongingness to a particular brand. They can be incorporated into the exhibition booth at the time of fabrication. Due to their efficiency in conveying messages, these Bluetooth devices have found a place in the market.
Prepare Marketing Collateral
Another important tip for effective marketing is to prepare marketing collateral for your show. Sometimes, people prefer to carry something handy that they can refer to when they go back from the trade show. It allows them to focus on the particular brand and its services and think with a cool mind away from the noise of trade shows.
As an exhibitor, prepare brochures, white papers, business cards, and more marketing collateral to give your booth visitors. It could influence the decision-making processes of current and prospective customers. Ensure your trade show display design has an appropriate place for neatly keeping the marketing collateral.
Get an Attention-Grabbing Booth
The exhibition booth deserves credit for more than showcasing products and services and for grabbing the attention of the visitors. You should invest a considerable amount for a trade show booth design that can grab the attention of people and increase your return on investment. Your trade show exhibit rental can do wonders and can steal the show for your brand.
Give Dynamic Presentations and Demos
While you have trained staff to engage the visitors and to have effective communication, it is more efficient to engage them through presentations and live product demos. The live product demo makes people understand your product more deeply, and they can make up their minds to invest in your products and services. Presentations are the more efficient way to engage the visitors and create a one-on-one connection. Such discussions make the visitors feel more involved.
Keep your best professionals for presentations who can express and explain the little intricacies involved and answer the questions of the booth visitors. Keep a separate zone in your 40x40 trade show exhibit where you can conduct presentations and have enough space for people to stand or sit freely.
Create Interactive Experiences
There are a lot of techniques available to make your trade show booth more interactive, such as AR, VR, and interactive touchscreens. You can plan some games on the exhibition floor. Some exhibitors keep a harmless pet to make the booth more alive and set the tone for interaction with the visitors. You can use many strategies to make your 20 x 20 trade show booth more interactive.
Offer Useful Freebies
You can plan to give some useful giveaways to enhance the visitor experience. It is a very common technique used by many exhibitors to attract and impress visitors. People like free things. And who doesn’t want to indulge in the extra little that is being offered for free? It is one of the useful tips for efficient marketing in today’s scenario.
Connect with RADON LLC for Complete Trade Show Booth Services
RADON LLC is known for offering world-class trade show booth rental services. We specialize in creating captivating booth designs. We help brands stand out at trade shows with our end-to-end booth solutions. Partner with us for hassle-free exhibition experiences.
