Social media affects every individual worldwide, and netizens are connected to one another even if they are not living in the same cities, states, or nations. Similarly, trade shows can be equally beneficial for exhibitors to reach out to their potential buyers and clients through these social media platforms at an increasing rate.
In addition to this, social media could be a great way to showcase your featured products and services. It may help you reach those audiences who are unaware of your brand and product. In this article, you will discover some of the ways to use social media to promote your exhibition stand.
Select Suitable Platform:
Selecting the perfect platform is the first step to engage with the online audience. You can provide details about your exhibition location, schedule, and offerings. Choose the platform that helps in creating a community. For example, LinkedIn is preferred more by professionals and business experts, whereas Instagram is chosen by consumers of all ages.
Use Relevant Hashtags:
Hashtags play an important role in social media to connect with your audience effectively. If you’re planning to promote your exhibit on social media, consider creating a unique and creative hashtag. To enhance your engagement, encourage your visitors to use this hashtag when they share their experiences.
Pre-trade show image:
Social media can help you creating an image of your brand. You can share behind-the-scenes footage, photos, and short clips to engage with customers and followers. These strategies can build buzz for your booth and give your target audience an idea of the products they can expect from your company. This approach will encourage your followers to stop by and visit your stand.
Involve influencers:
When you showcase your exhibition booth and collaborate with social media influencers for promotion, it creates excitement among your audience and followers. You can engage these influencers by offering your product to them as a token of their participation.
Engage netizens:
Starting a poll or creating a new photo challenge can effectively engage your online followers. Encourage your visitors to share real-time posts using specific hashtags, and offer freebies or vouchers for the most creative submissions.
You could also start live streaming so that your followers can have a lively impact especially those who were not able to attend in person. During the live stream, you may give live tours of your stand, conduct visitors’ interviews, and showcase your products.
Testimonials and reviews:
When participants share their brand experience and tell others about your products through social media, it will create a wide impact on the buyers and online audiences. You could share quotes and videos from customers who have used your services or visited your booth at previous exhibitions.
Conclusion
Lastly, you could follow-up with online buyers on your service and product reviews. Sharing your new offers and discounts through social media may be beneficial in various ways. Social media platforms can be beneficial when you need to grab the attention of a large number of people. Even if people could not take advantage of your services themselves, they would share them with others and make your custom exhibit booths participation a success.
