Social media affects every individual worldwide, and netizens are connected even if they are not living in the same cities, states, or nations. Using social media for trade shows can be equally beneficial for exhibitors to reach out to their potential buyers and clients beyond geographical boundaries.
In addition to this, social media could be a great way to showcase your featured products and services. It may help you reach those audiences who are unaware of your brand and product. In this article, you will discover some of the ways to use social media for promoting your booth at a trade show.
Select Suitable Platform
Selecting the perfect online platform is the first step to engaging with the online audience. You can provide details about your exhibition location, schedule, and offerings. Choose the platform that helps in creating a community. For example, LinkedIn is preferred more by professionals and business experts, whereas Instagram is chosen by consumers of all ages.
Use Relevant Hashtags
Hashtags play an important role in connecting with your audience effectively on social media. If you’re planning to promote your exhibit on social media, consider creating a unique and creative hashtag. To enhance your engagement, encourage your visitors to use this hashtag when they share their experiences.
Pre-trade Show Brand Image
Social media can help you create an image of your brand. You can share behind-the-scenes footage, photos, and short clips to engage with potential customers and online followers. Build buzz for your booth and give your target audience an idea of the products they can expect from your company. This approach will encourage your followers to stop by and visit your stand.
Involve Influencers
When you showcase your exhibition booth and collaborate with social media influencers for promotion, it creates excitement among your audience and followers. You can engage relevant online influencers by offering your product to them as a token of their participation.
Engage Netizens
Starting a poll or creating a new photo challenge can effectively engage your online followers. Encourage your visitors to share real-time posts using specific hashtags and offer freebies or vouchers for the most creative submissions. Sharing your new offers and discounts through social media can be beneficial in various ways.
Live Streams
You could also start live streaming so that your followers can have a lively impact, especially those who were not able to attend in person. During the live stream, you may give live tours of your stand, conduct visitors’ interviews, and showcase your products.
Testimonials and Reviews
When participants share their brand experience and tell others about your products through social media, it creates a wide impact on the buyers and online audiences. You could share quotes and videos from customers who have used your services or visited your booth at previous exhibitions. For maximum impact, follow up with online buyers on your service and product reviews.
Seek Professional Services to Maximize Your Brand’s Impact at Exhibitions
Social media platforms can be beneficial when you need to grab the attention of a large number of people. Even if people could not take advantage of your offerings themselves, they would share them with others and make your custom exhibit booth participation a success.
Connect with experts at RADON LLC for expert guidance on maximizing the impact of your trade show booth. We are a complete trade show booth design company that empowers brands to generate maximum ROI from trade shows.
