There is always a first time for everyone. But you can turn around the situation in your favor if you give thoughtful consideration to small things before you plan to exhibit. Las Vegas is a highly visited place in the world. A lot of companies like to take an opportunity to avail the benefit of this crowded place by exhibiting here. Start-ups exhibiting in las-Vegas are a common sight. Every year Las Vegas is crowded with big and small companies coming together to compete for their products and services in the market. The market is booming with new products and innovations but what does it take to stand out from the crowd and be acknowledged by people? Here are some tips for start-ups exhibiting in Las Vegas.
Prepare the budget for your entire show and figure out how much you wish to invest in the exhibition booth. Choose the best location for your exhibition stand. A lot of material is available on the internet describing how to choose the best location for your booth. Consider factors like choosing the place near the entrance, choosing the corner space or space at cross junctions, choosing the space near cafes and restrooms or the big brands. These days’ trade show booth design companies are offering exhibition stands with innovative designs at reasonable prices.
Please do not underestimate your exhibition stand's impact on the customers and its role in increasing the ROI. A creative exhibition stand can help a start-up to stand alongside big brands and compete. A lot depends later on on what you are branding and what news you are offering the customers that can make them think to divert their attention to you. But the primary way to reach their heart and grab their attention will be your exhibition stand. So, do not act miserly when choosing the exhibition stand for your trade show. Invest in the exhibition booth wisely. Make sure your exhibition booth is creative and unique to make the visitors stop by and spend some time at your booth. Many companies are offering high-end exhibition booths at rentals. If you do not have the budget for purchasing a high–end booth and your brand has the potential to compete with the already existing brands then think of investing money in rentals to have a booth that can help you stand at a competitive level w.r.t others. You can have a custom trade show booth design to match your vision.
Nowadays a lot of technological means are available that can help you enhance creativity in your booth which in turn helps to gather more traffic. Some examples are Virtual walls, interactive floors, Projections, AR and VR, Beacons, and Multi-sensory installations. Some exhibitors keep small harmless live animals like fish aquariums, birds, penguins, etc. to grab the attention of people. It has been witnessed that people start to gather around these places the moment the show begins.
Having a mobile charger station and providing free Wi-Fi is also one of the ways to grab attention to your booth.
Another very commonly used method is to give small nice giveaways to the attendees. People like being treated nicely and giving away water bottles, pens and muffins are some examples of small giveaways that are commonly used by exhibitors. Some exhibitors also give away their brochures describing their products and services as a mode of advertising. Check your budget and spend wisely on the giveaways if you are planning to do so.
I once observed a 20x30 trade show booth and 20x40 booth design in a trade show in Las Vegas enhanced wonderfully through technological means that really took the exhibitor’s graph of success higher for the event.
Determine what would be your target audience – Professionals, CEOs, Solo Practitioners, or customers. When targeting multiple audiences, make sure you meet the needs of each audience.
Advertise your coming trade show attendance on your website and publicize it outside with the help of social media. Let others know that you would be participating in the trade show and your theme about what are you going to showcase. Provide information regarding the location of your booth.
Engage in social media like learning what the Twitter hashtag is for the event and posting what you are promoting. Be active on the Facebook page of the organizer and if possible post teasers or questions to grab the attention of the audience. Take the advantage of other social media platforms like Instagram, Linkedin, Pinterest, YouTube, Flickr, etc. to advertise your presence at the show.
You would not like to face a situation where everything from your booth design to your location is in your favor and there is a good crowd at your booth but you are lacking in manpower to make them stay at your booth to know more about your products and services. Keep your trade show booth manned at all times during the show and make sure they are good with meet and greet etiquette. It is very important to note that the staff that you send to the trade show should be trained and knowledgeable to answer the questions that could be asked about your products and services. If you are sending a new staff member to the show then send a trained staff member along so that the new staff member could watch and learn. I once observed trade Show Exhibit Rental Las Vegas where staff members were replaced by more trained staff and it turnaround their situation for good.
The end of the trade show is the beginning of your story. Follow–up promptly with the contacts and leads you made during the trade show to boost your business opportunities.
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