The success of a trade show campaign depends on a lot of factors. One important factor is your booth location on the exhibition floor. It’s a good idea to promote your booth through beacons, social media, or other services so that customers can easily locate you. But having your booth at the perfect location on the exhibition floor has its value.
A good location ensures high booth traffic. The more the number of attendees at your booth, the more are chances to convert them into leads, and subsequently into customers. Consider some thoughtful points when planning and choosing an exhibition booth location. Following these ideas may prove to be very beneficial for your exhibition presence.
If you just plan a perfect location on the exhibition floor, you will be grabbing more attention to your exhibition booth design from potential customers. This approach also enhances the chances of being remembered by them even after the show is over. Let us figure out a few of the nearly perfect locations for your exhibition stand.
Near Entrance
The attendees are full of zeal and energy and are inquisitive with anticipation of what they will find in exhibitions when they enter the trade show. Get maximum people in your booth, when they are booming with energy, instead of when they are in a hurry to wind up their visit. So your first thought should be to have your exhibition stand close to the entrance.
Though it certainly is good for the exhibitors to have a booth near the entrance, however, having it adjacent to the entrance is not a good idea. It often remains crowded and visitors usually start exploring after reaching a calmer place. The first few booths at the very entrance are likely to be missed due to noise and crowd, it’s better to avoid those locations.
Corners and Cross Junctions
The best location for your booth on the exhibition floor is near the entrance and at a corner or cross junction where the chances of people passing by are the highest. Corners and cross junctions are often free from the barriers that obstruct the view of nearby booths. Exhibition stand ideas work well and are convenient to implement in the corner booths.
Near Eating joints and Restrooms
Another place where the frequency of people will be very high is near the eating joints and restrooms. You can also take advantage of the fact that people are quite relaxed after eating at their favorite eating joint and like to stroll by the nearby stalls in a relaxed mood. Being near to cafes and restrooms increases your chances of being visited by the audience.
To Be on the Left or Right Side
It is interesting to note that we often never think about whether we should be at the left or right of the exhibition floor. Just a thoughtful consideration about it can turn around the situation in your favor. It has been noticed that the places where people drive from the left seat often start the exhibition from their right and vice versa. This can be a big turnaround to your situation as you would want to be visited in the early hours of the show and not at the last. So plan accordingly.
Budget Constraints
Choosing your favorite place for your exhibit rental on the floor is not always possible when you are tied up with budget constraints. If you are unable to pick the perfect location for your stand, compensate for it by incorporating creative trade show booth ideas. Be adaptable and ready to work around complex situations to find the best solution to grab more traffic to your booth.
Close to Your Competitors
Having your booth close to your competitors can work both ways. You need to research if such an exhibition booth planning will work in your favor or against you. If your booth design and products are at the higher end than your competitors, it will give you a boost as people will analyze and be drawn to your product more. Make your brand and offerings look more appealing than your competitors to gain an edge over them.
Near Renowned Brands
Being near renowned brands gives an added advantage to your booth visibility due to their reputation and advertisement. The trade show attendees visiting their booth will pass by your exhibition stand and eventually, they might visit your booth to explore. You can benefit from the number of people passing by your booth by pushing your brand promotion game a notch higher through giveaways or some other promotional activities.
Hire RADON LLC for Complete Exhibit Rental Services
RADON LLC has been offering end-to-end trade show booth rental services for more than 20 years. Our professionals specialize in exhibition stand design and construction services and we can also handle logistics, installation, on-site booth management, dismantling, and storage services. Partner with us for seamless services and make your trade show journey highly successful with our expert guidance at every step, from booth selection to storage.
