Trade shows are powerful branding tools and a marketing strategy that enable big and small industries to increase sales and generate leads. Earlier the trade shows were majorly focused on how well the speakers can convince their potential customers about the products and services showcased in the trade show. But now the scenario has changed. A lot of emphasis is also being given to the brand presentation.
Due to the tough competition in the market, it has become important to become noticeable in the crowd. And it is not an easy thing. You need to work carefully on your marketing strategy to ensure the minor details are worked on meticulously. Such an approach is crucial to make your trade show event successful.
Technology and Trade Show Booth Design
Earlier it was simpler to showcase products and services, now the face of trade shows has changed. A lot of creative and innovative installations in the trade show display design have efficiently replaced the traditional design elements. These elements make your booth more appealing.
Let us discuss some technological ways to enhance the trade show booth features and make your booth engaging.
Creative Lighting
Earlier, simple lights were installed to illuminate the exhibition stand and to make products visible. Nowadays a variety of lighting systems are available that can enhance the looks of the trade show booths. There are a variety of LED displays available that can give a creative look to the booth. Some overhead hangings use beautiful decorations with lighting that are quite an art.
Some of them are so enchanting that they can make visitors stop by and look at their beauty. You can benefit from them by starting a conversation and making them feel they have stopped by at the right place. Professional booth builders are experts in placing the lighting efficiently in your custom trade show booths.
Virtual Walls
Virtual walls can change the entire look of your booth. It can act as a digital canvas for your visitors. The visitors can engage in activities like playing touchscreen games, dragging and dropping images, making notes, and drawing. Some visitors are accompanied by their kids; engage those children with creative activities on the virtual walls, so that you can interact with the visitors and have a relaxed conversation.
Interactive Floors
The floor, the most overlooked part of the booth, can be made to come to life by interactive floor technique. By installing the LED lights with motion sensors, you can make the lighting change when the visitors walk on it. You can also plan some type of games on the interactive floors to make the experience of walking on your booth quite thrilling. People enjoy something unique and this can be a good technique to grab their attention.
Projections
Projection is a kind of augmented spatial reality, created through a 3D visual projection onto a surface. Any complex and simple graphics and visuals can be projected within that space and it adapts to the dimension of the surface on which it is projected. By combining the projections with compatible audio and visual elements, a lifelike experience can be created. The major advantage of using this technology is that it requires no equipment to be worn by the visitors. It attracts visitors and improves their overall experience at the booth.
AR/VR Tools
Augmented and virtual reality provides a 360-degree view of the objects that are difficult to showcase in a limited space. Some physical constraints like limited space can confine your experience in the trade show. You can overcome this limitation with augmented and virtual reality (AR/VR) tools. Many exhibitors use them for product demonstration, gamification, and augmented photo booths to enhance their trade show booth experience.
Beacons
A beacon is a small wireless transmitters that emit radio signals to nearby Bluetooth devices. You can program it according to your specifications to deliver the desired message. It can share information like new deals, coupons, promotional offers, or even the location navigation to the visitors to your booth. It is efficiently being used nowadays by many exhibitors to boost foot traffic at their booths.
Multi-sensory Installations
Multi-sensory experiences include the effect of taste, sight, sound, smell, and feel. It is a one-of-a-kind experience and can be remembered even after the trade show. If you are exhibiting and using multi-sensory installations, be prepared to host many visitors at your booth.
The techniques are many, but which one is within your budget and can fit your situation efficiently varies. So choose accordingly and have a wonderful trade show experience. You can seek help from professional service providers to leverage the latest technology to deliver an outstanding brand experience on the event floor.
Partner with RADON LLC for Complete Trade Show Booth Services
RADON LLC is known for offering end-to-end exhibit rental services. From design, fabrication, and logistics to installation, dismantling, and storage, we can handle every aspect of your exhibit. We offer expert guidance at every step of your trade show journey to maximize the event benefits. Partner with us and let us make your trade show journey hugely successful.
